Steilmann-Boecker reorganised as Steilmann SE

Consolidation of the family-run company’s fashion operations into one group


Herne/Bergkamen, 28. August 2015 – Steilmann-Boecker Fashion Point GmbH & Co. KG, a German fashion company with a rich heritage, has changed its legal form to become a Societas Europaea (SE). The transformation will be effective immediately and will consolidate the operations of Boecker Group, Steilmann Fashion Group, Apanage Fashion Group, and a joint indirect majority stake in Adler Group. Steilmann SE will continue the business of Steilmann-Boecker Fashion Point GmbH & Co. KG unchanged.

The reorganisation will not affect the shareholder structure. The new legal form provides for greater flexibility for the group’s further development and growth. The company will continue to be family-owned and led by family members Dr. Michele Puller (CEO) and Paola Viscardi-Giazzi (COO). Jens Brüggemann completes the Executive Board as CFO.

Dr. Michele Puller, CEO of Steilmann SE, commented: “Today, we are a successful, verticalised international fashion company. The structural changes and renaming should maintain a high level of brand awareness and develop the reputation of Steilmann’s brands for fashion expertise and quality both in Germany and internationally.”

The consolidation of Steilmann’s fashion operations creates further synergy opportunities. The company’s vertical integration across the entire value chain, from design to point of sale, allows the company to further improve profitability. Products are designed in Germany and produced by authorised third-party suppliers, as well as at the company’s factories in China, Moldova, Poland, Latvia and Romania. Steilmann SE’s diversified manufacturing network facilitates an optimal cost efficiency to time to market ratio. The company is therefore able to react quickly to the short-term seasonal demands of its customers.

Steilmann SE is one of the largest apparel retailers by sales in the “Best Ager” (45+) market in Germany, a growing demographic with significant purchasing power. With its complementary brands – Steilmann, Apanage, Kapalua and Stones – Steilmann SE appeals to a large customer base.

Steilmann-Boecker Fashion Point GmbH & Co. KG, registered under HRA 5691 in the Bochum Local Court Trade Register, is now defunct. Steilmann SE (Local Court Hamm, HRB 8563) assumes all rights and obligations in relation to the borrowings of Steilmann-Boecker Fashion Point GmbH & Co. KG.